Build your profile in research: online and beyond with our Launchpad

We’ve created a research Launchpad – a training, communication, and media support service to help you build your and your team’s profile at this critical time of your career.

As you develop your profile you need to be certain of who you are, what you’re doing, and what you want to achieve in public as well as in science.

We can help you determine what communication you need. Is it an online presence? Is it engagement with users or advocacy groups? Do you want a media profile? Then we can help you implement your personal or group plan, working with you, your organisation’s communication team, and your support base.

Your personalised research Launchpad can focus on, for example:

  • Creating a professional online and social media presence for you and your team.
  • Creating a public profile to advance your research.
  • Thought leadership – building a community of interest around your discipline.
  • Your professional development – mentoring and training.
  • Reaching government and business audiences.

Our service starts with a strategy session, face-to-face or via Skype, which leads to a brief communication plan outlining who you need to reach, why, and the tools you can use to get there over the coming year.

We then help you implement it with a new website, photography, branding, social media accounts and strategies, mainstream-media training and continuing support for three months.

You can take it one step at a time starting with a media and communication training workshop ($800) or jump in with a complete Launchpad package for $8,000.

A typical package could include:

  • Strategy session and implementation plan, $1,150
  • Set-up social media and support your first month of engagement, $1,000
  • Creating your own website and a month of support, $5,000
  • A place in one of our training courses, $800

If you’d like to find out more call me or Tom Rayner (our designer, science photographer and fellow strategist) on:

Why Science in Public?

We’ve been mentoring researchers for the past decade or more through Fresh Science, the Prime Minister’s Prizes for Science and our other national projects.

They’ve told us how important our support, guidance and advice has been to their career development. You can read some testimonials below.

Launchpad makes it easy for you to access our skills and experience to help you build an effective public profile that supports your career in science.

I’ve included more detail below about the options and packages we can put together for you, your team and your institute.

Quick links

For yourself

If you want to raise your profile or your research team’s profile

Implementation plan $1,150. This covers up to three hours of meeting in person or online, writing a short two to three-page plan with recommendations on social media, websites, messaging and other activities.

Social media plan and implementation. Allow $1,000 for up to three social media accounts and support for one month.

Website $5,000 including setting up a site, writing/editing up to 1,500 words, photography and coaching on how to maintain your site for one month.

Media and communication training $800 per person in one of our regular courses.

Articles, media releases, factsheets etc. $500 for the first 200 words then $2 a word.

Media and stakeholder promotion we’ll help you with media and stakeholder promotion of your latest paper or discovery, working in with your institutional team, for $1,000 to $5,000 depending on the audience and complexity

Speaker promotion (if you’re ready) we will help you find opportunities to speak to public audiences. If you’re very good, then we can also seek commercial/corporate speaking opportunities. Fees by negotiation.

For your research team

Communication planning

We will create a 1 to 2-year communication plan for your idea, project, program, institute. This will help you identify your important audiences and how to reach them.

  • Personal plans: $1,000
  • Program/institute plans: $2,000 to $20,000.

Online presence

  • A social media plan and implementation for you or your research group, allow $1,000 for up to three social media accounts and support for one month.
  • Personal/research group website including setting up a site, writing up to 1,500 words, photography and coaching on how to maintain your site, for one month for $5,000.
  • Contact us for pricing on larger websites and social media strategies.


  • Media and communication training in one of our scheduled courses – $800 per person.
  • Social media training price on application.
  • Grants and presentation training, price on application.

Media and stakeholder engagement

If you have a peer-reviewed invention, discovery, significant idea we can:

  • Write a story and publish a story on our Stories of Australian Science website and social media channels: $800 (plus optional publication in the annual print edition for $400).
  • Write a press release, liaise with your institute and help you and them issue the story to Australian audiences for $2,000.
  • Organise a media call/media conference/launch event for $1,000 to $5,000 depending on complexity.

Newsletters, reports, brochures, displays

We can assist with all your publications from concept to design and production.


We offer small research teams a comprehensive package including all the above: planning, social media, website, up to six training places, one story in Stories of Australian Science, and one media announcement/event for $16,000 including six months of social media and web support.

For your institute

For larger programs, centres of excellence, CRCs, university schools and faculties etc

We offer all the services of a corporate communication and public relations business, but through the focus of science.

We can help your organisation

  • Reach national and global media with your big announcements – major papers, launches, conferences.
  • Find new audiences – through our national and international promotions of science at AAAS, the World Conference of Science Journalists and similar networks of international journalists.
  • Make winning proposals and presentations to the ARC and other funding agencies.
  • Identify opportunities in prizes, ‘Years’, festivals and other events.
  • Mentor and promote your best researchers.

We promote (and challenge) universities with our work supporting Nature’s regional and global research indices.

In essence, we provide all the services of a PR agency – communication and social media strategies, websites, case studies and other publications, videos, issues management, training…

Why choose Science in Public?

Science in Public is Australia’s leading national science communication and public relations consultancy. Our team of 12 staff and associates have over 150 years of accumulated experience in science communication and media.

  • We create communication and media campaigns that have impact for our clients.
  • We understand science and its interface with government, stakeholders, and society.
  • We are trusted advisors to Australia’s leading science organisations.
  • We mentor and support researchers in developing their own public profile.
  • We ensure our work remains true to the science.

Your project will be implemented by one of our senior associates supported by our staff. Personal websites will be developed by our senior associate Tom Rayner, in association with, a program he created to support early career researchers in the USA.

Our results

  • The world’s first printed jet engine: we helped Monash and CSIRO secure a full sweep of ABC news and current affairs coverage for their jet engine. Then we attracted hundreds of stories across the world’s media including The Economist, Daily Mail, NHK Japan, and That led to the engine visiting Parliament House to see the Prime Minister, and visiting CeBit Sydney.
  • The Great Barrier Reef: we helped reveal the loss of half the coral cover on the Great Barrier Reef for the Australian Institute of Marine Science. That story attracted two front pages, hundreds of on-message stories around the world, and led to policy change and a new focus on control of crown-of-thorns starfish.
  • The God Particle: we helped CERN reveal the Higgs boson to the world, holding a series of press briefings, organising 130 interviews in 48 hours, and ensuring that Australian scientists from the universities of Melbourne, Monash, Adelaide, and Sydney led the Australian reporting.
  • Women in Science: we helped L’Oréal create their Women in Science program in Australia in 2007 and then, over nine years to 2015, make it one of the most prestigious prizes for women in science. Every year the Fellows featured in Fairfax papers and we generated hundreds of other stories on TV, radio, print and new media.
  • Wi-Fi and astronomy: we helped CSIRO and the Australian Government reveal the story of how Australian astronomer-engineers made wireless computing fast and reliable. Before our work there had been no public connection.
  • National Science Week we provide public relations support for Australia’s largest community festival.
  • International Years: we’ve helped organise a series of international year celebrations in Australia including Einstein Year (International Year of Physics), International Year of Astronomy, Biodiversity Year, International Year of Light, and the Evolution Festival.
  • Conferences: we’ve organised press rooms and public programs for high impact international conferences including the International Genetics Congress, the International Conference for High Energy Physics, the UN Advancing Global Health Conference, the International Botanical Congress and many others. The Genetics Congress alone generated 90 minutes of television coverage, 16 hours of metro and national radio, and 16 pages in The Age.
  • Winning conferences for Australia: we won and organised the World Congress of Science Journalists for Melbourne in 2007. We secured the World Congress of Science and Factual Producers for Melbourne in 2009, exposing hundreds of international journalists and producers to Australian science stories.
  • Engaging with Canberra: we’ve organised high impact forums in Parliament House on Women in Science, climate change, biosecurity and genetics, and we’ve participated in Science Meets Parliament and many other events. We know our way around the Press Gallery.

Our terms and conditions

We use for all personal websites. We’re happy to work with institutional and other platforms but we may charge a little extra.

We’ll give you password access to all online assets we create for you and give you ownership of the site once our work is complete.

Our fees

All fees are excluding GST. We can assist with graphic design, logos, photography, and videography at an additional fee. Interstate travel if needed will be charged at cost using cheapest available Virgin fares or equivalent.

Payment terms:

We will start work on your project as soon as we get email confirmation, and a first payment.

For projects of $3,000 or less we ask for payment on commencement. For larger projects are usual payment terms are 40 per cent on commencement, 40 per cent on delivery of materials, and 20 per cent on final completion. Our invoice terms are seven days. We welcome payment by MasterCard, Visa, and EFT. If you send us a cheque, we’ll eventually remember what to do with it.