Science in Public was engaged to amplify the World Congress on Public Health: to build the buzz and reach the broader community.
The World Congress on Public Health reached a broad local and international audience, through hundreds of stories in mainstream and niche media—from BBC to Buzzfeed. Highlights included over three hours of national radio, and a feature interview with Leigh Sales on 7.30.
Media coverage
Highlights included:
• Television interviews with Congress speakers on ABC 7.30, Sky News and ABC News 24’s The World.
• A Fairfax media feature on the influence of celebrity on public health.
• ABC Radio National Life Matters opened the show with Congress guests every day for the full five weekdays of the Congress, with further interviews recorded at the Congress for future broadcast.
• An SBS online feature on public health in a post-truth world, with an accompanying photo gallery featuring a selection of the WFPHA photo competition entries.
• Two different stories on ABC’s youth current affairs program Triple J Hack.
• Extensive coverage in Indigenous media.
Social media
On Twitter, we saw more than 44,000 tweets using the official hashtag (#wcph2017) receiving about 120,000,000 impressions. The numbers (pictured) summarise Twitter activity from 1 March to 27 April.
Science in Public managed the official Congress account @WCPH2017 to build the buzz, engage both participants and the world outside the Congress venue, share key insights and messages from Congress sessions and highlight media stories as they emerged.
The handle was mentioned over 4,300 times.
Stories from the Congress have also been popular on Facebook—this includes the stories shared on the Congress page, but also stories from the news organisations including ABC Life Matters, SBS who posted their stories to Facebook.
Thank you to all the delegates and supporters who helped the Congress take public health to such a broad audience.