Training: know your audience, know your story

If you’re looking for a full day media and communication training workshop, a forum for larger groups of early career researchers or one-one tailored training for research leaders, we can help. More info below or call Sarah +61 413 332 489 or Niall +61 417 131 977.

One-day media and communication training workshop

Book into a one-day intensive media and communication training workshop and work with professional science communicators and journalists.

At the workshop, participants will:

  • meet local journalists;
  • learn how to ensure research is reported accurately;
  • practice being interviewed for radio and television;
  • find out how the media works and how to make it work for them;
  • gain confidence in talking about research so that it has impact with media, government, industry and other stakeholders.

Cost is $800+GST per person. Or we can come in-house for small groups of up to 14 participants. Cost is $8,000 +GST.

Workshops coming up in Melbourne (5 Feb / 29 April), Sydney (22 Jan / 21 April), Adelaide (13 May), Perth (3 March / 2 June), Canberra (19 March) and Townsville (1 April).

Forums

90-minute moderated discussions where we bring your audience to you.

Previous guests have included former ministerial advisors and patient advocates; commercialisation advisors and farming advisors; as well as journalists from Channel 7, Channel 10, The Age, The Herald, Sun and 3AW.

Suitable for 10 to 100 participants. They run for 90 minutes. Cost is from $2,000 plus travel.

Make Your Pitch: learn what makes a good pitch, write one, present and get feedback.

Meet the media: panel discussion with TV, radio and print journalists.

Talking science with business and government: panel discussion with business and government advisors.

Develop an online profile: Run as two 90-minute sessions. The first introduces researchers who have built strong personal profiles. The second sessions walks through the steps to develop a personal profile: websites/Twitter accounts, Facebook profiles. It covers why do you want a profile, who are your communities of interest and keeping out of trouble.

Pictures and videos: How to create compelling vision to support your media and online activities. Varied from 90-minutes to half day to full day.

One-one-one tailored training for research leaders contact Sarah +61 413 332 489 or Niall +61 417 131 977 to discuss what you’re needing.

What do our media training courses cover?

This practical workshop will help you:

  • know what to expect when the media does a story
  • practise your interview techniques with working journalists
  • get your message out as accurately as possible

Specific topics include:

  • what makes a good TV, radio or print story
  • how to take control of the media agenda
  • making the big announcement
  • what to do when a journalist knocks on your door
  • handling difficult questions
  • organising a good media release
  • in the hot seat – interview practise with working journalists.

The workshop objectives are:

  • to understand the media and how it operates
  • to develop some skills and confidence in dealing with media interviews
  • to apply principles of message-design to media management.

The workshop evaluation is:

  • reaction-based – workshop feedback sheet provided at end of workshop and results collated
  • learning – assessment of learning on an individual basis is provided throughout the workshop by both oral and written feedback
  • behavioural – individual feedback provided as skills are practised in the workshop, plus individual feedback forms.

Training resources