Media and communication training for scientists: Know your audience, know your story (delivered online)

We have a full suite of online and on-site media, communication and presentation training for all researchers from early career to researcher leaders.

Courses can be customised on request to include other aspects of communication such as video or applying for prizes. All training is currently delivered online.

To book, or to talk about your specific needs, please get in touch. We’d love to help.

Niall Byrne niall@scienceinpublic.com.au, 0417 131 977.

Sarah Brooker sarah@scienceinpublic.com.au, 0413 332 489.


Upcoming workshops:

Media and communication masterclass
Wednesday 5 August and Thursday 6 August, 9 – 1pm AEST.
Practice interviews. Key messages. Tricky questions. How to ensure your research is reported accurately.

Forums

90-minute moderated discussions with Q&A where we bring your audience to you. These are currently delivered online for up to 100 participants. The cost is $1,700.

  • Meet the press
    Guests include three working journalists from TV news, print/online and radio who discuss what they do, and what they’re looking for in stories.
  • Talking to stakeholders
    Panellists include journalists, ministerial advisers, business/innovation gurus, patient advocates, and/or social media experts—to get researchers thinking about how and why to talk with the media and other stakeholders.
  • Should you be on social?
    Should you be on social media? Hear from researchers who have built strong social media profiles. Find out how and why they started and what they’ve learnt along the way.

Short workshops

These can be stand-alone or run back-to-back with one of the forums above with a short break in between but can be delivered on its own.

Cost is $1,200 for small groups of up to eight people; $1,600 for 16 people; $2,000 for 20 etc.

  • Make your pitch/presentation
    What makes a good pitch or presentation, write one, present it and receive feedback.
  • Develop your online profile
    Walk through the steps to develop a personal profile: covering websites, Twitter accounts, Facebook profiles, and other platforms. Covering why you might want a higher profile, who are your communities of interest, sharing content, and keeping out of trouble.

Media and communication masterclass

Our media and communication masterclass will help you find the story in your research and learn how to achieve media coverage that is true to your science AND engages your audience.

This workshop is based on our full day on-site workshops, modified for online delivery and with a smaller group size.

Working journalists from television, print and radio join us to explain what makes news for them. You will get the chance to ask questions and to be interviewed by journalists, get feedback and practical advice.

Our media training stands apart from most corporate training which tends to be adversarial. We focus on making the scientist and their work shine for the media and their stakeholders.

We also help you work out how to stay out of trouble and deal with tricky questions. But mostly we focus on helping you tell a good story, free of jargon and complexity.

The course covers: television (with practice interviews); radio (with practice interviews); handling tricky questions and staying out of trouble; print and online media; developing your communication plan; social media and becoming an ‘expert’.

Each masterclass is conducted in small groups of four to six participants and is delivered over two half days.

Cost: $4,800 per workshop (up to six participants).

One-on-one mentoring and training

Know what you want and want it now? Book in for a 90-minute individual session with a science communication guru. Cost: $400 per session (includes preparation time).

  • Media training
    Develop and practice your story, so you are ready for media interviews for your next discovery.
  • Presentation training
    Develop and refine an important presentation to stakeholders.
  • Communication planning for your research
    Develop a short communication plan for your research, which will help you focus your efforts on the stakeholders and audiences that you need to reach for your research to have impact.
  • Build your online profile
    Build a plan for your personal profile: covering why you might want a profile, who are your communities of interest, sharing content, keeping out of trouble, and choosing the right platforms: websites, Twitter, Facebook, and other platforms.
  • Build your profile through prizes and expert comment
    Get some help identifying prizes you might apply for now and in the future and we’ll introduce you to ways you can become an expert commentator.

Presenters 

The courses will be presented by one of the following:

  • Sarah Brooker, Managing Director: Sarah has over twenty years’ experience in science communication including creating the Gene Technology Information Service for the Australian government’s industry department.
  • Niall Byrne, Creative Director: Niall managed communication for CSIRO’s high security Animal Health Laboratory for nine years before establishing Science in Public with Sarah.
  • Tanya Ha, Engagement Director: Tanya is an environmental communicator. She’s worked with Planet Ark, as a reporter for ABC Catalyst, serves on several boards, and is Vice President of Science & Technology Australia.
  • Andrew Masterson, Editor-in-Chief: Former journalist and specialist science feature contributor to a wide range of newspapers and magazines; most recently editor of science magazine Cosmos.

Our capability

We’ve been training researchers for over a decade in media, communication and pitching skills. Recent highlights include:

  • 19 media and communication workshops in 2018 catering for about 200 people from over forty organisations including CSIRO, James Cook University, Macquarie University, Centres of Excellence, CRCs, government agencies and NGOs, including the Tobacco Free Portfolios organisation led by Bronwyn King.
  • Pitch, presentation and media training for over 600 Defence Science Technology staff.
  • Pitch and presentation training for over 50 methodological statisticians at the Australian Bureau of Statistics.

Media training feedback (April 2018 – January 2020)
Sarah is an excellent communicator. I usually find it difficult to engage in a full day's course, but I did not feel that way at this course.

Anonymous - Sydney Jan 2020

2020-01-28T14:37:41+11:00

Anonymous - Sydney Jan 2020

Sarah is an excellent communicator. I usually find it difficult to engage in a full day's course, but I did not feel that way at this course.
Really liked the way you trained everyone on their field to help them on their research and how they can maximise it.

Anonymous - Sydney Jan 2020

2020-01-28T14:48:26+11:00

Anonymous - Sydney Jan 2020

Really liked the way you trained everyone on their field to help them on their research and how they can maximise it.
I think we should receive this kind of training since graduate studies.

Anonymous - Sydney Jan 2020

2020-01-28T14:55:33+11:00

Anonymous - Sydney Jan 2020

I think we should receive this kind of training since graduate studies.
Well presented & great format

Anonymous - Sydney Jan 2020

2020-01-28T15:03:20+11:00

Anonymous - Sydney Jan 2020

Well presented & great format
Sarah's structure of the course, specific insight and understanding of science, her contacts and common mistakes made in communication were great and furthered my skills in this area.

Anonymous - Sydney Jan 2020

2020-01-28T15:04:28+11:00

Anonymous - Sydney Jan 2020

Sarah's structure of the course, specific insight and understanding of science, her contacts and common mistakes made in communication were great and furthered my skills in this area.
This is one of the best science communication courses I have ever encountered. It teaches all research to think out of box and really simplify their research in lay man's language. I will highly recommend this to anyone looking to learn more about science communication.
Shwathy Ramesh
2020-02-24T09:29:55+11:00
Shwathy Ramesh
This is one of the best science communication courses I have ever encountered. It teaches all research to think out of box and really simplify their research in lay man's language. I will highly recommend this to anyone looking to learn more about science communication.

Training resources