Training: know your audience, know your story

Communication, pitching, engagement, presentation, and media training for scientists.

Terrified of the media? Need to talk about your research but unsure how? Join us for our one-day media training workshop and get some help.

Or read on for more about pitching training, working with video, courses for Higher Degree by Research students and our other tailored communication training options.

Read the most recent Google reviews here.

Upcoming training dates

Register now via Eventbrite to confirm your place or call us on 03-9398-1416 or 0417-131-977.

Conveying the complexity of your research, your life’s work, into a 30-second grab for the media can be hard. We will help you shape the essence of your science into a story that works for the media, government and stakeholders.

Two experienced science communicators will work with you to find the story in your research.

Over the years we’ve helped Monash launch the world’s first printed jet engine, revealed the loss of half the coral on the Great Barrier Reef, helped CERN announce the Higgs boson, and revealed the link between CSIRO’s Wi-Fi patent and Aussie astronomy.

We will help you find the right words to explain your research in a way that works for the media, as well as for government, industry and other stakeholders.

Working journalists from television, print and radio will join us over the course of the day to explain what makes news for them. And you’ll get the chance to practice being interviewed in front of a camera and on tape.

The day’s insights and training will help you feel more comfortable in dealing with journalists when media opportunities arise.

Cost is $800+GST per person and includes lunch, morning and afternoon tea, with lattes on demand.

Register now on EventBrite.

If for some reason a course is cancelled we can transfer your booking to the next course, or offer you a refund.

If you would prefer we invoice you for the course, or if you have any other queries, feel free to contact Niall Byrne on (03) 9398 1416 or

Tailored communication training

We offer a flexible range of training programs to help your researchers understand their audiences, the essence of their story, and how to build their profile with the audiences and stakeholders that matter for their projects and for their long-term career development.

Our training forums work for 20 to 200 students and can cover everything from pitching to business to building a public profile.

For six to twelve people we offer intensive one day hands-on workshops.

For individuals we offer personalised training in your office or with coffee and cake in our Spotswood offices.

The courses draw on our extensive experience with some of Australia’s biggest science stories: from the discovery of Hendra virus to the escape of rabbit calicivirus; from printed jet engines to the astronomy in WiFi; from the loss of coral cover on the Great Barrier Reef to the discovery of the Higgs boson.

Our offerings include:

  • Meet your audience: from government, business, and/or the media
  • Make your pitch: what’s the essence of your story
  • Build your profile: websites, media, social media
  • Make your story work for mainstream media
  • Presentation training: make your story come to life
  • Photography and videography for scientists.

We offer these courses across Australia and overseas.

For more information feel free to contact Niall Byrne on (03) 9398 1416 or

Some of our recent feedback

“It has totally destigmatised the fear I had regarding this. I look forward to interacting with television reporters in the future”
Dr Andrew Bulmer, Lecturer/Researcher, Griffith University

“Highly relevant. I liked that presenters were able to give positive feedback and criticism”
Dr Ken Silburn, winner of the 2015 Prime Minister’s Prize for Excellence in Science Teaching in Secondary Schools

“This made me more aware of the avenues available to communicate science and how I can improve my ability to communicate my research”
Julie Ardley, Research Officer at Centre for Rhizobium Studies, Murdoch University

“The enthusiasm of the facilitators and their level of personal commitment and feedback were fantastic”
Dr Signe Riemer-Sørenson, Post-Doctoral Fellow, University of Queensland

What do our media training courses cover?

This practical workshop will help you:

  • know what to expect when the media does a story
  • practise your interview techniques with working journalists
  • get your message out as accurately as possible

Specific topics include:

  • what makes a good TV, radio or print story
  • how to take control of the media agenda
  • making the big announcement
  • what to do when a journalist knocks on your door
  • handling difficult questions
  • organising a good media release
  • in the hot seat – interview practise with working journalists.

The workshop objectives are:

  • to understand the media and how it operates
  • to develop some skills and confidence in dealing with media interviews
  • to apply principles of message-design to media management.

The workshop evaluation is:

  • reaction-based – workshop feedback sheet provided at end of workshop and results collated
  • learning – assessment of learning on an individual basis is provided throughout the workshop by both oral and written feedback
  • behavioural – individual feedback provided as skills are practised in the workshop, plus individual feedback forms.

Media training course outline

Please note the outline below is indicative only. We tailor each workshop according to the needs of participants.

1.  Introduction, objectives of workshop

2. TV news

  • TV news journalist – presentation and discussion about what makes TV news stories work
  • Demo interview with one participant on video
  • Individual practise interviews on video while rest of group looks at:
    • Packaging TV news stories
    • Preparing the ‘grab’

3. Radio

  • Radio journalist discusses the various formats of radio and what is required from radio to make a story work
  • Demonstration interviews of news, program and current affairs interviews
  • Individual interviews with radio journalist while rest of group looks at:
    • their practise TV interviews
    • controlling the agenda with radio
    • dealing with more controversial/difficult interviews
    • what to do when the media comes unexpectedly to you

4. Media releases and shaping your story

5. Print media journalist

  • Presentation and discussion about what major metro newspapers require to make a story work

6. Evaluation of workshop

Training resources (password protected):