Training: know your audience, know your story

If you’re looking for a full day media and communication training workshop, a forum for larger groups of early career researchers or one-one tailored training for research leaders, we can help. More info below or call Sarah +61 413 332 489 or Niall +61 417 131 977.

One-day media and communication training workshop

Book into a one-day intensive media and communication training workshop and work with professional science communicators and journalists.

At the workshop, participants will:

  • meet local journalists;
  • learn how to ensure research is reported accurately;
  • practice being interviewed for radio and television;
  • find out how the media works and how to make it work for them;
  • gain confidence in talking about research so that it has impact with media, government, industry and other stakeholders.

Cost is $800+GST per person. Or we can come in-house for small groups of up to 14 participants. Cost is $8,000 +GST.

Workshops coming up in Melbourne (29 April), Sydney (22 April), Adelaide (13 May), Canberra (26 May), Perth (2 June) and Townsville (TBC).

Forums

90-minute moderated discussions where we bring your audience to you.

Previous guests have included former ministerial advisors and patient advocates; commercialisation advisors and farming advisors; as well as journalists from Channel 7, Channel 10, The Age, The Herald, Sun and 3AW.

Suitable for 10 to 100 participants. They run for 90 minutes. Cost is from $2,000 plus travel.

Make Your Pitch: learn what makes a good pitch, write one, present and get feedback.

Meet the media: panel discussion with TV, radio and print journalists.

Talking science with business and government: panel discussion with business and government advisors.

Develop an online profile: Run as two 90-minute sessions. The first introduces researchers who have built strong personal profiles. The second sessions walks through the steps to develop a personal profile: websites/Twitter accounts, Facebook profiles. It covers why do you want a profile, who are your communities of interest and keeping out of trouble.

Pictures and videos: How to create compelling vision to support your media and online activities. Varied from 90-minutes to half day to full day.

One-one-one tailored training for research leaders contact Sarah +61 413 332 489 or Niall +61 417 131 977 to discuss what you’re needing.

What do our media training courses cover?

This practical workshop will help you:

  • know what to expect when the media does a story
  • practise your interview techniques with working journalists
  • get your message out as accurately as possible

Specific topics include:

  • what makes a good TV, radio or print story
  • how to take control of the media agenda
  • making the big announcement
  • what to do when a journalist knocks on your door
  • handling difficult questions
  • organising a good media release
  • in the hot seat – interview practise with working journalists.

The workshop objectives are:

  • to understand the media and how it operates
  • to develop some skills and confidence in dealing with media interviews
  • to apply principles of message-design to media management.

The workshop evaluation is:

  • reaction-based – workshop feedback sheet provided at end of workshop and results collated
  • learning – assessment of learning on an individual basis is provided throughout the workshop by both oral and written feedback
  • behavioural – individual feedback provided as skills are practised in the workshop, plus individual feedback forms.
Media training feedback (April 2018 – January 2020)
Sarah is an excellent communicator. I usually find it difficult to engage in a full day's course, but I did not feel that way at this course.

Anonymous - Sydney Jan 2020

2020-01-28T14:37:41+11:00

Anonymous - Sydney Jan 2020

Sarah is an excellent communicator. I usually find it difficult to engage in a full day's course, but I did not feel that way at this course.
Really liked the way you trained everyone on their field to help them on their research and how they can maximise it.

Anonymous - Sydney Jan 2020

2020-01-28T14:48:26+11:00

Anonymous - Sydney Jan 2020

Really liked the way you trained everyone on their field to help them on their research and how they can maximise it.
I think we should receive this kind of training since graduate studies.

Anonymous - Sydney Jan 2020

2020-01-28T14:55:33+11:00

Anonymous - Sydney Jan 2020

I think we should receive this kind of training since graduate studies.
Well presented & great format

Anonymous - Sydney Jan 2020

2020-01-28T15:03:20+11:00

Anonymous - Sydney Jan 2020

Well presented & great format
Sarah's structure of the course, specific insight and understanding of science, her contacts and common mistakes made in communication were great and furthered my skills in this area.

Anonymous - Sydney Jan 2020

2020-01-28T15:04:28+11:00

Anonymous - Sydney Jan 2020

Sarah's structure of the course, specific insight and understanding of science, her contacts and common mistakes made in communication were great and furthered my skills in this area.
This is one of the best science communication courses I have ever encountered. It teaches all research to think out of box and really simplify their research in lay man's language. I will highly recommend this to anyone looking to learn more about science communication.
Shwathy Ramesh
2020-02-24T09:29:55+11:00
Shwathy Ramesh
This is one of the best science communication courses I have ever encountered. It teaches all research to think out of box and really simplify their research in lay man's language. I will highly recommend this to anyone looking to learn more about science communication.

Training resources