Media and communication training

media training

We can provide media and communication training to one, ten, or hundreds of your staff.

We hold regular media and communication training workshops around Australia, for scientists and those who communicate science.

We can also offer courses on request if you have enough participants.

Or if you want a brief introduction to the media for a larger group we also run Meet the Press sessions.

Upcoming training dates:

  • Melbourne: Thursday 27 October, Tuesday 13 December
  • Sydney: Friday 2 September, Tuesday 15 November
  • Adelaide: Wednesday 5 October
  • Perth: Wednesday 14 September

Register now via EventBrite to confirm your place.

If for some reason a course is cancelled we can transfer your booking to the next course, or offer you a refund.

If you would prefer we invoice you for the course, or if you have any other queries, feel free to contact Ellie Michaelides on (03) 9398 1416 or ellie@scienceinpublic.com.au

Media and communication workshops for scientists

Conveying the complexity of your research, your life’s work, into a 30-second grab for the media can be hard. The solution is to shape the essence of your science into a story.

Join Science in Public for their one-day media training workshop and get some help.

Two experienced science communicators will work with you to find the story in your research.

Media-Training-1-Mar2015Over the years we’ve helped Monash launch the world’s first printed jet engine, revealed the loss of half the coral on the Great Barrier Reef, helped CERN announce the Higgs boson, and revealed the link between CSIRO’s Wi-Fi patent and Aussie astronomy.

We will help you find the right words to explain your research in a way that works for the media, as well as for government, industry and other stakeholders.

Working journalists from television, print and radio will join us over the course of the day to explain what makes news for them. And you’ll get the chance to practice being interviewed in front of a camera and on tape.

The day’s insights and training will help you feel more comfortable in dealing with journalists when media opportunities arise.

Cost is $800+GST per person and includes lunch, morning and afternoon tea, with lattes on demand.

‘Meet the Press’ sessions

We can also run a ‘Meet the Press’ session for your organisation or as part of a bigger event.

In these one-hour sessions, a panel of working journalists from print, radio and TV will discuss what they and their audiences are looking for in their stories.

We chat about what makes science newsworthy. What do the media expect of scientists and science organisations?

The forum will give you an introduction to the needs and challenges of TV news, radio and the daily press. It will also give you the chance to turn the table on the media – you get to ask the questions.

Costs for a Meet the Press session for between 50 and 200 people start from $2,000.

Meet the pressSome of our recent feedback

“It has totally destigmatised the fear I had regarding this. I look forward to interacting with television reporters in the future”
Dr Andrew Bulmer, Lecturer/Researcher, Griffith University

“Highly relevant. I liked that presenters were able to give positive feedback and criticism”
Dr Ken Silburn, winner of the 2015 Prime Minister’s Prize for Excellence in Science Teaching in Secondary Schools

“This made me more aware of the avenues available to communicate science and how I can improve my ability to communicate my research”
Julie Ardley, Research Officer at Centre for Rhizobium Studies, Murdoch University

“The enthusiasm of the facilitators and their level of personal commitment and feedback were fantastic”
Dr Signe Riemer-Sørenson, Post-Doctoral Fellow, University of Queensland

What do our media training courses cover?

This practical workshop will help you:

  • know what to expect when the media does a story
  • practise your interview techniques with working journalists
  • get your message out as accurately as possible

Specific topics include:

  • what makes a good TV, radio or print story
  • how to take control of the media agenda
  • making the big announcement
  • what to do when a journalist knocks on your door
  • handling difficult questions
  • organising a good media release
  • in the hot seat – interview practice with working journalists.

The workshop objectives are:

  • to understand the media and how it operates
  • to develop some skills and confidence in dealing with media interviews
  • to apply principles of message-design to media management.

The workshop evaluation is:

  • reaction-based – workshop feedback sheet provided at end of workshop and results collated
  • learning – assessment of learning on an individual basis is provided throughout the workshop by both oral and written feedback
  • behavioural – individual feedback provided as skills are practised in the workshop, plus individual feedback forms.

Media training course outline

Please note the outline below is indicative only. We tailor each workshop according to the needs of participants.

1.  Introduction, objectives of workshop

2. TV news

  • TV news journalist – presentation and discussion about what makes TV news stories work
  • Demo interview with one participant on video
  • Individual practice interviews on video while rest of group looks at:
    • Packaging TV news stories
    • Preparing the ‘grab’

3. Radio

  • Radio journalist discusses the various formats of radio and what is required from radio to make a story work
  • Demonstration interviews of news, program and current affairs interviews
  • Individual interviews with radio journalist while rest of group looks at:
    • their practice TV interviews
    • controlling the agenda with radio
    • dealing with more controversial/difficult interviews
    • what to do when the media comes unexpectedly to you

4. Media releases and shaping your story

5. Print media journalist

  • Presentation and discussion about what major metro newspapers require to make a story work

6. Evaluation of workshop